Hair,
on main.
Raw-hair lace fronts, gentle cleanses, and the shine-mist your stylist won't shut up about. Built for the girls who never take the wig off.
4.9 average · 2,847 reviews
Three shelves.
One routine.
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The starter kit
What the team uses.
Our thing
Built by a
salon owner.
Twelve years behind the chair, a thousand installs, a Rolodex of formulators. LACED is the shelf we wish we could hand every client on the way out the door.
Read the story↗
Word on the timeline
The reviews are unhinged.
★★★★★
"The curly unit rebounds after every wash. I've never had one behave like this."
A
Amara J.
18" Curly Lace Front
★★★★★
"Deep Repair is the only mask I've re-bought three times in a row. That's the review."
K
Kalani P.
Deep Repair Mask
★★★★★
"The edge gel doesn't flake. Full stop. I've thrown out every other one I owned."
S
Simi O.
Edge Perfect Gel
The list
Early access.
Fewer emails.
Drops before they're posted, restock alerts on the units that sell out in a Sunday, and a 10% welcome code.