LACED.
New drop — raw curly lace

Hair,
on main.

Raw-hair lace fronts, gentle cleanses, and the shine-mist your stylist won't shut up about. Built for the girls who never take the wig off.

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4.9 average · 2,847 reviews
Model wearing LACED extensions
22"
Bone-straight lace front
from $189
Ships free
over $75
Bone-straight, body wave, or coil✱Raw hair, real texture✱Free shipping over $75✱Bundle & save 15%✱Bone-straight, body wave, or coil✱Raw hair, real texture✱Free shipping over $75✱Bundle & save 15%✱

Three shelves.
One routine.

Extensions
01
Extensions
Raw single-donor bundles + lace fronts.
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Cleanse
02
Cleanse
Low-lather washes that respect the install.
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Condition
03
Condition
Masks, slip, and the weekly rebuild.
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The starter kit

What the team uses.

22" Straight Lace FrontBestseller
Quick add
Extensions
22" Straight Lace Front
$189
Hydrating CleanseBestseller
Quick add
Cleanse
Hydrating Cleanse
$26
Deep Repair MaskCult
Quick add
Condition
Deep Repair Mask
$32
Bond Building Serum
Quick add
Styling
Bond Building Serum
$38
Our thing
Built by a
salon owner.

Twelve years behind the chair, a thousand installs, a Rolodex of formulators. LACED is the shelf we wish we could hand every client on the way out the door.

Read the story
Salon lifestyle
Word on the timeline

The reviews are unhinged.

★★★★★

"The curly unit rebounds after every wash. I've never had one behave like this."

A
Amara J.
18" Curly Lace Front
★★★★★

"Deep Repair is the only mask I've re-bought three times in a row. That's the review."

K
Kalani P.
Deep Repair Mask
★★★★★

"The edge gel doesn't flake. Full stop. I've thrown out every other one I owned."

S
Simi O.
Edge Perfect Gel
The list

Early access.
Fewer emails.

Drops before they're posted, restock alerts on the units that sell out in a Sunday, and a 10% welcome code.